How Opel CEO plans to make the brand sustainably profitable

Opel's Lohscheller on whether the brand will get an SUV flagship: "The era of the very large SUV is over. What I can say about a next-generation Insignia is that simply assuming the body styles will continue exactly as they are now in the future is wrong." (Ralph Orlowski/REUTERS)

Christiaan Hetzner

December 09, 2019 08:43 AM

Michael Lohscheller has accomplished in 14 months what no predecessor achieved in decades. He returned Opel/Vauxhall to the black. The passionate marathon runner, who recently instituted a new monthly program called "Run With The Boss" did not just turn around the perennial money-loser but brought it to record results that rival those of Europe's top-performing volume automakers. Lohscheller spoke with Automotive News Europe Correspondent Christiaan Hetzner.

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