Mercedes-Benz is making China, the world's top auto market, central to its next electric-vehicle campaign starting in 2025.
"To do this, we must master electric propulsion just as perfectly as digitalization. That is what our customers expect," CEO Ola Kallenius said in an interview with Automotive News Europe sister publication Automobilwoche.
From 2025, all of Mercedes's new vehicle platforms will only make EVs under a strategy th automaker outlined in 2021.
A senior executive told Automobilwoche the models the company plans to launch in China based on the upcoming MB.EA platform were being reviewed to ensure they better meet the needs of local customers, singling out space and digital content.
China remains the most relevant market for Germany's automakers, but local brands are in control with an 81 percent share of the Chinese EV market in 2022, Counterpoint Research found.
China also has a significant stake in Mercedes, whose top two shareholders are Beijing Automotive Group and Geely Chairman Li Shufu.
At the same time, Berlin is trying to reduce its exposure to China's economy as part of efforts to derisk the German economy that have intensified since Russia's invasion of Ukraine exposed German dependence on a single dominant gas supplier.
