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January 07, 2020 04:16 AM

Rolls-Royce sales surge 25% in 2019

Juby Babu
Reuters
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    CULLINANBLACKBADGE-MAIN_i.jpg

    The Cullinan SUV was unveiled in 2018.

    Rolls-Royce said it recorded a 25 percent jump in sales in 2019, underpinned by solid demand for its first-ever SUV, the Cullinan, just a year after the vehicle's launch.

    The automaker said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year, it said in a statement.

    The Cullinan has proven to be "an outstanding hot-seller for the brand," CEO Torsten Mueller-Oetvoes told Reuters. "We are sitting now on an order bank reaching even far into 2020."

    In May, the CEO said that the company was on course to break sales records based on the Cullinan.

    The SUV was unveiled in 2018.

    The BMW-owned ultraluxury brand's strong numbers contrast with a period when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of automakers such as Volkswagen Group and Ford.

    North America continued to be the biggest market for Rolls-Royce, with about a third of the automaker's total sales, followed by China and Europe.

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