Automakers

Musk's price cuts show challenge for Tesla's product strategy, Ford CEO says

Ford Farley 2023
Ford CEO Jim Farley said his automaker is seeking to match Tesla's agility. Farley is pictured during a press conference announcing that Ford will will partner with Amperex Technology to build a battery plant in Marshall, Michigan. (REUTERS)
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By:
Reuters
April 21, 2023 08:24 AM

DETROIT -- Tesla's decision to cut prices to drive up sales volume reflects the pressure it faces from competition and an aging product lineup, Ford CEO Jim Farley said.

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