FRANKFURT -- Volkswagen may offer European customers the chance to place a deposit on a new I.D. full-electric car in the first half ahead of the model’s production start in November and market launch in early 2020.
The ID hatchback is the first of a wave of new-generation EVs planned by VW. It's about the size of a Golf and will be sold at prices roughly equivalent to a diesel version.
Cars from the initial five or six ramp-up months could be allocated on a first-come, first-served basis, rather than shipping new I.D. models to showrooms to fill up dealer pipelines, said VW brand sales chief Juergen Stackmann.
People paying a deposit will be among those who get the first production, so VW wants a “serious commitment” from customers, he said.
The deposit will not be a large amount of money, Stackmann said, but it will be more than the customer just saying "keep me informed."
Stackmann denied that the pre-booking plan was a public relations gimmick to whip up interest for the I.D. He said customers in EV-friendly countries such as Norway and the Netherlands would jump at the chance to reserve their I.D. early, even if paying deposits for cars if not usual in their countries.
“We have tested it several times in Norway and the customers want it. It’s surprising but people in Norway and Holland want to be a part of it. Germany is definitely not the pacemaker in Europe,” he said.
Stackmann said its Norwegian sales team already believes the market could comprise 10,000 pre-bookings for the I.D.
The I.D. has a similar length to the Golf at 4250mm, but its wheelbase is about 100mm longer and so offers more space in the rear. It is likely to have a driving range of between 330 km (205 miles) and 550 km (342) under Europe’s new WLTP testing regime.