Subscribe
Automakers

VW uses rainbow colors in its Euro 2020 soccer marketing

VW used the rainbow colors on its pitch-side banner during the Belgium vs Portugal game on June 27. (Marcelo del Pozo/Pool via REUTERS)
NE
By:
Nathan Eddy
June 29, 2021 09:21 AM

BERLIN -- Volkswagen has added the rainbow colors to its advertising banners during the Euro 2020 soccer tournament to show its support for diversity and LGBT rights.

Featured Stories

Finance Insurance
Approved House bill includes tax deduction on first $10,000 of auto loan interest for U.S.-made vehicles

The deduction under the 'One Big Beautiful Bill Act' could save many Americans hundreds of dollars.

JH
By:
John Huetter
Approved House bill includes tax deduction on first $10,000 of auto loan interest for U.S.-made vehicles
Manufacturing
Dealer panel: Tariffs will bump up already high monthly payments
RT
By:
Richard Truett
Dealer panel: Tariffs will bump up already high monthly payments
Mobility
Robots in auto manufacturing are getting smarter. Here’s how
MB
By:
Molly Boigon
Robots in auto manufacturing are getting smarter. Here’s how
Stellantis
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign
ES
By:
E.J. Schultz, Ad Age
Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

Latest News

Trump backs U.S. Steel, Nippon partnership after national security review
Top 5 Canadian auto stories this week: LeddarTech layoffs; GM Oshawa’s potential; Dodge trims Charger trim; more
Daily 5 report for May 23: Why dealers say vehicle affordability is a ‘major problem’
Benchmarking firm deciphers China’s advantage over Western automakers
Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Daily 5 report for May 22: Automakers seek North American parity with UK tariff framework
More powerful 2026 Toyota RAV4 will be hybrid-only, with U.S. production boost possible
Interactive data dashboard: Get the latest Europe sales and other key statistics
Subaru, amid hot streak, adjusts U.S. leadership as Yoichi Hori becomes regional CEO
Staying current is easy with newsletters delivered straight to your inbox.