Porsche exec to discuss Europe's future with ANE

Porsche Europe Region Vice President Barbara Frenkel will be part of an Automotive News Europe Congress panel, The Road Ahead for Europe. It will be available via webcast on Thursday, July 30 at 14:00 CEST.

Frenkel leads European operations for Porsche, the maker of one of the world’s most recognizable sports cars, the 911, as the company has not only survived but thrived in a period of intense change.

After developing a successful line of sporty SUVs with the Cayenne and Macan, Porsche has plunged headfirst into electrification with the dynamic Taycan.

But the 911 remains the bedrock of Porsche’s range, and by some measures, it is the most profitable car in the world. Future 911s will likely have some degree of electrification, and Porsche will have to convince its loyal fans to come along.

Frenkel, who studied chemistry and rubber technology, has been with Porsche for nearly two decades. She has held management positions in quality, global training and sales. Before joining Porsche she worked at the suppliers Helsa Werke, Valeo and TRW Automotive.

Hear from the woman who is helping Porsche carry its heritage into a new era of mobility.

Register here to watch a webcast of distinguished panelists discuss how the European automotive industry can turn challenges into opportunities.