AUTOMOTIVE NEWS EUROPE PODCAST: Nov. 25, 2021 | How Lynk & CO succeeds by offering one car, two colors, few sales

Join Automotive News Europe Managing Editor Douglas A. Bolduc for a weekly podcast. He will speak with industry experts, insiders and Automotive News Europe reporters about all facets of the European auto sector.

Volvo Cars subsidiary Lynk & CO's lineup in Europe consists of one car, the 01, which is only available in blue or black, with no options. Lynk & CO CEO Alain Visser explains why the radically simple offer is working.

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