DESIGN (INDIVIDUAL MODEL)
Massimo Frascella, 46
Creative Director of Exterior Design, Land Rover
TITLE: Creative Director of Exterior Design
COMPANY: Land Rover
BASED: Gaydon, England
CAREER HIGHLIGHTS: Frascella started his career at Stile Bertone in Turin in 1997 after completing a transportation design degree at the Istituto D'Arte Applicata in Turin. He moved to Lincoln Mercury's design studio in Detroit in 2000. Frascella also spent seven years as design manager with Kia in California before joining Land Rover in 2011.
REASON FOR WINNING: With the Range Rover Velar, Frascella was able to fulfill a designer's dream: going into production with a vehicle that remained completely unchanged from the first full-size styling model. The purity of the Velar's design is crucial for a model mainly aimed at urban buyers despite its unquestionable off-road capabilities. Frascella also shaped the Discovery Sport and Discovery for Land Rover.