2018 Eurostars

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Name
Johan van Zyl
CEO, Europe region, South Africa
TOYOTA

TITLE: CEO, Europe region, South Africa

COMPANY: Toyota

BASED: Brussels, Belgium

AGE: 60

NATIONALITY: South African

CAREER HIGHLIGHTS

Van Zyl started at Toyota in 1993 in his native South Africa as sales director. He rose through the ranks to become head of the Africa region in 2009. In 2011 he added Middle East and Latin America to his responsibilities. Van Zyl has overseen Toyota in the wider European region, including Russia, since April 2015.

REASON FOR WINNING

Under van Zyl Toyota has continued its renaissance in Europe. Buyers have responded to a push by the company to make the cars more visually exciting, and Toyota thwarted challenges from Nissan, Hyundai and Kia to remain the No. 1-selling Asian brand in the region. Van Zyl has helped make Toyota’s European business consistently profitable by boosting hybrids to more than half of the automaker’s sales in Western Europe. He has also started to phase out diesels from most of Toyota’s European lineup.

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