Eurostars 2019
PROJECT LEADER INDIVIDUAL CAR
Guillaume Clerc
Marketing Executive for Small Car Product Planning, Peugeot
TITLE: Marketing Executive for Small Car Product Planning
COMPANY: Peugeot
BASED: Paris, France
AGE: 43
NATIONALITY: French
CAREER HIGHLIGHTS
Clerc joined PSA Group in 1998 after graduating from the Marseille School of Management. He started as a customer relationship analyst at Citroen. In 2003 Clerc became a pricing analyst for the brand. Clerc was named a product manager in 2006 for the Citroen and Peugeot brands, working on the Citroen C-Elysee, C3-XR and Peugeot 301, with an emphasis on China and Latin America. He started his current position as a brand manager for the P2 small car project at Peugeot in 2013.
REASON FOR WINNING
Clerc oversaw development of the new Peugeot 208, which is launching at the end of this year. The 208, Peugeot’s best-selling model, is based on PSA Group’s new CMP architecture, which was designed to accommodate electric and internal combustion drivetrains. The electric version will have a range of about 340 km and will be crucial in helping Peugeot meet tougher EU emissions targets.
