EV PROJECT LEADER
Board Member for E-Mobility, Volkswagen Group
TITLE: Board Member for E-Mobility
COMPANY: Volkswagen Brand
BASED: Wolfsburg, Germany
Trained as a car mechanic before studying engineering, Ulbrich has worked in various roles at Volkswagen, including heading a high-profile production project known as Auto 5000 in 2001. Later he served as a senior executive at VW Commercial Vehicles and the SAIC-VW joint venture. In 2014 he became head of production for the VW brand before assuming responsibility for a newly created e-mobility division.
REASON FOR WINNING
Ulbrich is responsible for helping the VW brand to build more than 1 million electric vehicles a year by 2025. He aims to deliver the brand’s first mass-market EV, the ID3, to customers without any net new greenhouse gas emissions starting with renewable energy in production down to sourcing carbon-neutral battery cells, as well as off-setting the emissions that cannot be avoided. He is also in charge of a massive VW Group initiative to ramp up EVs based on the MEB architecture with 33 different vehicles scheduled to start production through mid-2023.