Brigitte Courtehoux, 49
Executive Vice President, Free2Move, PSA Group
TITLE: Executive Vice President
COMPANY: Free2Move (PSA Group)
BASED: Paris, France
Courtehoux has been the director of PSA Group’s Free2Move mobility services brand since 2018. The position was a natural outgrowth of her tenure since 2013 as director of the group’s connected vehicles and services unit. Before that, she was the global project director for the Peugeot 2008, the brand’s first small crossover, starting in 2010. Her positions at PSA also included director, global car defects detection; technical secretary for group quality; and manager of vehicle projects including the Citroen C5 and C3 Picasso. Courtehoux first joined the group in 1998 as a project planner for Citroen C5 powertrains.
REASON FOR WINNING
PSA and Courtehoux are about to embark on a bold adventure with the announcement this year that Free2Move will be a stand-alone company. That means it can seek outside sources of funding and strike its own collaborations and partnerships. The brand has grown to encompass fleet management, connected aftersales, short- and long-term rentals, parking and ride-hailing, among others. The new company will have a dedicated website, 150 employees working in design, software, data, e-commerce and sales, with activities in 170 countries.