Luca Magnotta, 43
Head of business development, sales and marketing; head of value analysis and value engineering, Marelli
What was your first automotive job and why were you interested in the industry?
I joined Magneti Marelli in 2001, holding roles of increasing responsibility in the areas of R&D, sales and marketing as well as communication. At that time, I received job offers from other industries, including the telecommunications, publishing and consultancy sectors. However, I knew I had a passion for the automotive world because it was such as good fit. Also, I was already contributing to a journal dedicated to auto repair shops, writing two technical articles per month.
Born: Turin, Italy
Languages: Italian, English, Portuguese, Spanish
Education: Bachelor’s degree in electronic engineering, Polytechnic University of Turin, Turin, Italy
Your greatest achievement?
I worked as general manager with Magneti Marelli Electronics in Brazil during a time when the economy was dismal. There was huge inflation, a negative GDP, an unstable currency and high unemployment. We had to identify the main problems facing the organization and act quickly. Fixed costs were too high, profit margins too low, exchange rates had to be negotiated with our customers and there was no clear sales strategy. Thanks to great teamwork, we were able to get everything back on track. We were awarded 10 new projects, increased product profitability and reduced fixed costs. When it comes to personal achievements, I’m really proud that I have been named a Rising Star.
What was your biggest failure and what did it teach you?
When I worked as a general manager in Brazil in 2015 we were awarded several new projects, but we failed to win any orders for our infotainment systems. This taught me the importance of perseverance and the importance of never giving up. Failure is a great motivator.
What is your current challenge at work?
After Magneti Marelli and Calsonic Kansei merged, I was appointed head of business development, sales and marketing for Marelli Electronics. My current challenge is to create a new team comprised of employees from both companies. We have to respect the culture and history of each person. This will help us maximize our strengths.
2019-present: Head of business development, sales and marketing; head of value analysis and value engineering, Marelli Electronics, Venaria Reale, Turin, Italy
2019: Head of sales and marketing, Magneti Marelli Motorsport, Venaria Reale
2017-2019: Head of value analysis and value engineering; head of sales and marketing, Magneti Marelli Electronics, Venaria Reale
2016-2017: General director, Magneti Marelli Electronics and Powertrain, Hortolandia, Brazil, South America
2015-2017: General director, Magneti Marelli Electronics Hortolandia
2015: Headquarters sales and marketing director Europe (included OES parts, accessories and after sales), Magneti Marelli, Venaria Reale
2009-2015: Headquarters product marketing manager for Europe Middle East Africa, Latin America and China, Magneti Marelli, Venaria Reale
2006-2009: Marketing communications manager, Magneti Marelli, Venaria Reale
2005-2006: Regional sales and marketing manager, Magneti Marelli Eletronica, Barbera del Valles, Spain
2003-2005: Marketing manager, Magneti Marelli, Venaria Reale
2001-2003: Software integrator, R&D department, Magneti Marelli, Venaria Reale
What is the best advice you have ever received?
To always be myself.
What advice would you give to a person considering a career in the auto industry?
The auto industry is fascinating and is currently undergoing a revolution. It’s an interesting environment where it’s possible to learn a lot and test yourself. It’s also important to realize that it’s a very competitive market. It requires dedication and commitment.
What job do you really want to have in the future?
I would like to have a role where I manage a company’s balance sheet. I enjoyed this responsibility when I was working in Brazil.
What do you do to relax?
I like to read, go to the cinema and go to restaurants. I also like to spend the weekend visiting new places or going to the Italian seaside town of Sanremo, where I have an apartment. It is especially nice to be there during the winter.
What is your dream location to live?
I would like to split my time between Italy, where I love Sicily and Liguria, and the Brazilian city of Florianopolis.
What is your favorite driving song?
I really enjoy “One” by U2 as well as “Ogni Volta” by Vasco Rossi. To me they perfectly represent a balance between Italian and international music.
What was your favorite road trip and why?
There are several but a favorite is driving Italy’s Colle di Nava mountain pass to Sanremo. After those winding roads it’s wonderful to see the sea and then walk around the city or explore the area on a bicycle.
What was your first car?
A white Fiat Uno Sea Season special edition. I worked for two summers to scrape together the money to buy it.
A red Alfa Romeo Stelvio.
If you were a car, which one would you be?
Probably a red Alfa Romeo Duetto because it combines design and performance.