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TITLE: Board Member for Operations and Digital Solutions 
COMPANY: Mercedes-Benz Mobility
BASED: Stuttgart, Germany 
AGE: 53
NATIONALITY: German

CAREER HIGHLIGHTS

Joerg Lamparter holds a degree in technical business administration from the University of Stuttgart. He joined the former Daimler-Benz in 1996. His key positions have included playing a leading role in establishing a car-financing startup in the U.S. from 2000-02, and then returning to Mercedes-Benz Group, in the Financial Services division, as managing director Mercedes-Benz Financial Services Canada. In 2013 Lamparter was named head of sales at Mercedes-Benz Bank, and in 2017 he became head of mobility services at Mercedes-Benz Mobility. In April 2020 he became a member of the board of management for operations and digital solutions, as well as being chief operating officer of Mercedes-Benz Mobility.

REASONS FOR WINNING

Mercedes-Benz Mobility is seeking to be the leading financial and mobility service provider for luxury vehicles in the electric era by 2025. As the company moves toward the future, Joerg Lamparter has a pivotal role in shaping and accelerating the digital and operational transformation of the company for more seamless, online experiences for the Mercedes-Benz customers. At Mercedes-Benz Mobility, Lamparter used his extensive overseas experience and expertise in digital mobility services to organize a global transformation program.

Lamparter has been creating an agile and customer-centric environment while digitizing major parts of the operations business based on state-of-the-art technology. The aim is to ensure a consistent omnichannel experience for Mercedes-Benz customers that fuses digital and in-person services. If customers prefer a personal service, Mercedes-Benz Mobility will ensure that they can switch seamlessly between the digital and physical worlds and experience the same high level of customer service, both online and offline.