Geneva Auto Show

Geneva show will keep cars as main focus

Geneva show 2020
The Geneva auto show was cancelled in 2020 due to the pandemic. (Pierre Albouy/REUTERS)
October 03, 2021 07:55 AM

BERLIN -- The COVID-19 pandemic created a nightmare for organizers of traditional auto shows as car companies moved to unveiling their new products through Web livestreams. Germany's VDA renamed its show the IAA Mobility, and touted the event, held in Munich in September, as a showcase for varied modes of transport from cars to bicycles and air taxis. However, the Geneva show, which will be held next February after a two-year absence, will keep the automobile as its focus, Sandro Mesquita, CEO of the Geneva International Motor Show (GIMS) told Automotive News Europe Correspondent Nathan Eddy.

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