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Executives

Former BMW executive Duesmann tasked with reviving Audi

Duesmann is a former head of purchasing at BMW. (DIETMAR THEIS)
R
By:
Reuters
November 15, 2019 02:12 PM

Former BMW executive and incoming Audi CEO Markus Duesmann will be tasked with injecting new meaning into the company's advertising slogan Vorsprung Durch Technik (Advancement Through Technology) after Audi fired several senior engineers for their alleged part in parent Volkswagen Group's diesel emissions-rigging scandal.

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Stellantis uses AI to bring back late ‘Imported from Detroit’ ad voice for a new patriotic campaign

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