Former BMW executive Duesmann tasked with reviving Audi

Duesmann is a former head of purchasing at BMW. (DIETMAR THEIS)

R

By:

Reuters

November 15, 2019 02:12 PM

Former BMW executive and incoming Audi CEO Markus Duesmann will be tasked with injecting new meaning into the company's advertising slogan Vorsprung Durch Technik (Advancement Through Technology) after Audi fired several senior engineers for their alleged part in parent Volkswagen Group's diesel emissions-rigging scandal.

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