Executives

Lucid Motors hires former Tesla, Audi production executive Hochholdinger

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Hochholdinger, a former production executive at Audi, left Tesla last week after three years with the company. (Lucid Motors)
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By:
VIBHUTI SHARMA
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By:
Reuters
July 02, 2019 06:51 AM

Lucid Motors has hired Peter Hochholdinger, Tesla's former head of production, as vice president of manufacturing.

The Newark, California, electric-car maker, which has a more than $1 billion investment from Saudi Arabia's Public Investment Fund, was founded in 2007 as Atieva by Sam Weng and Bernard Tse, a former vice president of Tesla.

In April Lucid named Peter Rawlinson, former chief engineer of Tesla's Model S, as its CEO.

Rawlinson said Hochholdinger's experience in manufacturing would help the company launch the Lucid Air and other future models.

Lucid positions itself as being less of a direct competitor to Tesla than with luxury automakers such as Audi or BMW, Rawlinson has said.

Hochholdinger, a former production executive at Audi, left Tesla last week after three years with the company. At Tesla, he was tasked with improving production for Tesla's luxury Model S sedan and Model X SUV as well as helping build a cost-effective manufacturing program for the Model 3 sedan.

He was the latest high-profile executive to leave Tesla in the past two years as the automaker struggles to ramp up production of Model 3, which is seen as crucial for its long-term profitability.

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