BERLIN -- Michael Kirsch, currently the CEO of Porsche Japan, will become president and CEO of Porsche China and Porsche Hongkong and Macao on June 1, the brand said in a statement.
Kirsch, 56, has held the position of CEO in Japan since 2019 and has previous experience with the Chinese market thanks to his role as chief operating officer for Porsche China from 2012 to 2016.
His predecessor, Jens Puttfarcken, who served as president and CEO of Porsche China, Hongkong and Macao, since 2018, has been appointed by Audi to assume the role of head of sales in Europe. Porsche and Audi are part of Volkswagen Group.
Puttfarcken's leadership oversaw a significant market expansion in China, including the founding of Porsche Digital China in 2019. He also led a research and development satellite location in Shanghai, which is due to open this year.
"I am confident that he [Kirsch] will set further strong impulses with plenty of valuable initiatives for the Chinese market and will continue to increase the impact of our brand there," Detlev von Platen, Porsche's sales and marketing chief, said in the statement.
Kirsch held senior management positions at BMW and an international hotel chain before joining Porsche.