Vincent Cobee, a veteran Renault-Nissan executive, will head Citroen while Beatrice Foucher, a former Renault product director, will lead PSA's DS upscale brand.

Sproule, 51, previously was vice president and chief marketing officer for Aston Martin. He also held posts at Tesla, Nissan and Ford.

The resignation of Seat boss Luca de Meo comes amid reports that he is the favorite candidate to become Renault CEO.

Gilles Le Borgne, who led development of PSA's EMP2 compact and midsize platform, succeeds Gaspar Gascon Abellan as Renault's head of engineering.