Skip to main content
Sister Publication Links
  • Automotive News
  • Automobilwoche
  • Automotive News Canada
  • Automotive News China
Subscribe
  • Subscribe
  • Newsletters
  • Login
  • HOME
    • Latest news
    • Automakers
    • Suppliers
    • New Product
    • Environment/Emissions
    • Sales By Market
    • On The Move
    • Auto Shows
    • Munich Auto Show
    • Geneva Auto Show
    • Paris Auto Show
    • Beijing Auto Show
    • Shanghai Auto Show
  • Features
    • Long Read
    • Interview of the Month
    • Focus on Electrification
    • Focus on Technology
    • Segment Analysis
    • Cars & Concepts
    • Supplier Spotlight
    • Europe By The Numbers
  • Opinion
    • Blogs
    • Commentary
    • Guest columnists
  • Photos
    • Photo Galleries
    • Geneva Photo Gallery
    • Beijing Photo Gallery
    • Frankfurt Photo Gallery
    • Paris Photo Gallery
    • Shanghai Photo Gallery
  • Podcasts
  • Car Cutaways
  • EVENTS
    • ANE Congress
    • ANE Rising Stars
    • ANE Eurostars
  • More
    • Publishing Partners
    • Social Media
    • Contact Us
    • Media Kit
    • About Us
    • Capgemini: Invent Head on automotive takeaways from CES 2023
    • Capgemini: Securing the industry's future through a radical rethink
    • Capgemini: Succeeding with the automated driving journey through AI
    • Capgemini: The circular economy is spurring new thinking on EV batteries
    • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
    • HEXAGON: Plugging into data is the only way to make winning EVs
    • TUV Rheinland: Ideas, services and certifications for smart mobility
    • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
    • Toyota Europe
    • UFI Filters
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
MENU
Breadcrumb
  1. Home
  2. Sales by Market
October 06, 2021 04:47 AM

Tesla outsells Toyota in German market down 26% in September

Chips shortage leads to worst September sales since 1991

Staff report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Tesla Model Y

    Tesla sales have been boosted by imports of the Model Y from China.

    FRANKFURT -- Tesla benefitted from booming sales of electric cars in Germany in September, while traditional brands such as Mercedes-Benz and Audi saw their registrations slump as the shortage of microchips continued to lead to production cuts.

    Registrations for the month fell 26 percent to 196,972, according to data from the KBA motor authority, released on Tuesday.

    Tesla was the biggest winner as EV sales continued to gain traction. The automaker's registrations rose 158 percent to 7,903, outselling Toyota's 7,394 sales.

    Tesla was helped after it added the Model Y crossover to its European lineup. The company began exporting Chinese-built Model Ys to Europe in August, amid plant delays to the opening of its new factory under construction near Berlin. Tesla is holding a "Giga-Fest" at the factory on Saturday, October 9. Production of Model Y cars for the European market is expected to start soon after.

    Volvo's EV brand Polestar also benefitted from Germany's EV boom, with its registrations up 109 percent to 311 vehicles.

    Total market sales of full-electric cars jumped 59 percent to 33,655 for a 17.1 percent share of the market, a larger share than diesel cars. Registrations of diesels plunged 54 percent for a 15. 9 percent share.

    As diesel sales declined, many buyers chose instead plug-in hybrid cars, whose sales increased 14 percent to 22,842 for a 11.6 percent share.

    Gasoline car registrations declined by 41 percent for a 35.9 percent share.

    Winners/losers

    Registrations of Volkswagen brand, the German market leader, fell 23 percent.

    Among other German brands, Mercedes-Benz plunged 50 percent, Audi sales fell by 39 percent and BMW dropped by 19 percent.

    Other major brands that saw big falls included Jaguar, down 61 percent; Ford, down 51 percent; Peugeot and Alfa Romeo, both down 49 percent; and Skoda, down 48 percent.

    Opel managed to limit its sales decline to 1.2 percent.

    Click here for September German sales

    The month's other winners included DS Automobiles, whose registrations rose 74 percent, along with Suzuki, up 50 percent and Lexus, which gained 20 percent

    Sales to private customers dropped by 25 percent and sales to business fleets were down 26 percent.

    Overall registrations through September were down 1.2 percent to 2.02 million

    The month was the worst September since 1991, was caused by the lack of availability of many models due to the shortages of semiconductors, the VDIK importers association said.

    "The German passenger car market is entering increasingly difficult waters," Reinhard Zirpel, VDIK president, said in a statement.

    "We are currently heading for a stagnating or even declining passenger car market in 2021. And this is despite the extremely low level of the previous year, which was dominated by the coronavirus pandemic," Zirpel said.

    EUROPE BY THE NUMBERS NEWSLETTER: Sign up for our monthly newsletter delivering data and commentary on European sales, including sales by model, top models overall, and top models in major markets.
    RECOMMENDED FOR YOU
    Germany's BEV market share almost catches diesel in 2022
    Recommended for You
    VW ID3 charging.jpg
    Germany's BEV market share almost catches diesel in 2022
    EV charging in UK
    EVs had record share of UK market in 2022
    Tesla Model 3 red web_0.jpg
    Tesla leads France's 2022 winners as sales fall 8%
    Capgemini Invent Head on automotive takeaways from CES 2023
    Sponsored Content: Capgemini Invent Head on automotive takeaways from CES 2023
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    SUBSCRIBE TODAY

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

    SUBSCRIBE NOW
    Connect with Us
    • Twitter
    • Facebook
    • LinkedIn
    • Instagram

    Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI  48207-2997
    Tel: +1 877-812-1584

    Email Us

    ISSN 2643-6590 (print)
    ISSN 2643-6604 (online)

     

    Resources
    • About us
    • Contact Us
    • Advertise with us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Awards
    • Rising Stars
    • Eurostars
    • Leading Women
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Europe
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
      • Latest news
      • Automakers
      • Suppliers
      • New Product
      • Environment/Emissions
      • Sales By Market
      • On The Move
      • Auto Shows
        • Munich Auto Show
        • Geneva Auto Show
        • Paris Auto Show
        • Beijing Auto Show
        • Shanghai Auto Show
    • Features
      • Long Read
      • Interview of the Month
      • Focus on Electrification
      • Focus on Technology
      • Segment Analysis
      • Cars & Concepts
      • Supplier Spotlight
      • Europe By The Numbers
    • Opinion
      • Blogs
      • Commentary
      • Guest columnists
    • Photos
      • Photo Galleries
      • Geneva Photo Gallery
      • Beijing Photo Gallery
      • Frankfurt Photo Gallery
      • Paris Photo Gallery
      • Shanghai Photo Gallery
    • Podcasts
    • Car Cutaways
    • EVENTS
      • ANE Congress
      • ANE Rising Stars
      • ANE Eurostars
    • More
      • Publishing Partners
        • Capgemini: Invent Head on automotive takeaways from CES 2023
        • Capgemini: Securing the industry's future through a radical rethink
        • Capgemini: Succeeding with the automated driving journey through AI
        • Capgemini: The circular economy is spurring new thinking on EV batteries
        • Capgemini: Toyota and Capgemini leaders on how OEMs can handle industry changes and succeed
        • HEXAGON: Plugging into data is the only way to make winning EVs
        • TUV Rheinland: Ideas, services and certifications for smart mobility
        • TUV Rheinland: Testing of automated and autonomous vehicles on test tracks
        • Toyota Europe
        • UFI Filters
      • Social Media
        • Facebook
        • Instagram
        • LinkedIn
        • Twitter
      • Contact Us
      • Media Kit
      • About Us