The automotive industry still lags behind other sectors in using customer data to enhance experiences, despite recognizing its value. Challenges stem not from unwillingness but from outdated, disconnected technology systems that prevent a unified customer view. Automotive retailers struggle to link sales, service and customer history. In this article, Pinewood.AI’s Global Chief Marketing Officer, Kim Costello, discusses how enabling better data connection across dealerships and OEMs can unlock greater customer value.

As global economic turmoil escalates, Canadian dealers and dealer groups face many questions as they view the acquisition landscape. What brands still represent great opportunities? Is it advisable to consider buying dealerships overseas?

Smart dealerships are leveraging complimentary F&I offerings like limited warranties as gateways to valuable upsells. This strategy creates 360 degrees of value – boosting dealer profitability while extending relationships. Packaged limited warranty programs present value to the customer, in some cases, preserving the value of the car and increasing customer satisfaction. When presented transparently as solutions to real-life challenges rather than high-pressure add-ons, these products build trust while significantly enhancing dealership revenue and customer retention.

Obtaining a car loan at a dealership often is a complicated and time-consuming process that frustrates customers. Dealers also face a gauntlet of lending pain points. Moreover, traditional credit-risk assessments often prevent many customers from getting loans, which limits sales potential.

IAA MOBILITY 2025 aims to be more than just an exhibition — it is a global platform for the future of mobility. With strong participation from companies all over the world, discussions on international policies, and groundbreaking mobility solutions, it will help shape the future of mobility worldwide. What the organizer is planning, you find here in this interview with VDA President Hildegard Mueller on IAA MOBILITY 2025.

Toyota Norway has become a testbed for electric vehicle innovation, proving EVs can thrive even in Arctic climates. In this interview, Piotr Pawluk, President of Toyota Norway, reveals the technical upgrades, customer education strategies, and bold product plans powering Toyota’s rise in one of the world’s most electrified markets.

Leverage AI and automation in your dealership with high-quality data and insights from Cox Automotive. Discover how AI tools can simplify tasks, boost productivity, and maximize profitability in automotive retail.

A few short weeks ago, Hyundai celebrated the grand opening of its much-anticipated Metaplant in Bryan County, Georgia. Known officially as Hyundai Motor Group Metaplant America (HMGMA), this highly connected, intelligent manufacturing and assembly plant is a centerpiece of Hyundai’s North American manufacturing strategy and a symbol of the automaker’s nimble approach to assembling its cars and trucks.