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Hans Greimel
Asia Editor at Automotive News
hgreimel@crain.com
81-3-3828-9060
Hans Greimel is an award-winning American business journalist and book author who covers Japanese, Korean and other Asian automakers from Tokyo as the Asia editor at Automotive News. Greimel’s coverage of the rise, fall, arrest and escape of former Renault-Nissan Chairman Carlos Ghosn won the national 2019 Folio Eddie Award in the category of Best Series of Articles. The scandal also inspired the book "Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire," cowritten by Greimel and published by Harvard Business Review Press in 2021. As an international reporter, Greimel has reported from 19 countries on four continents. Before joining Automotive News in 2007, Greimel was a foreign correspondent with The Associated Press, with postings in New York, Japan, South Korea and Germany. Greimel’s prize-worthy work includes his coverage of the rise of China’s auto industry, the leadership style of Toyota President Akio Toyoda, Toyota’s unintended-acceleration crisis, the 2011 earthquake-tsunami in Japan and a groundbreaking expose that documented rampant price fixing among Japanese auto parts suppliers. Born near Detroit, Greimel has a bachelor’s degree in political science and philosophy from the University of Michigan and a master’s degree in international affairs from Columbia University in New York. Greimel’s perspective on the global industry is often sought as expert commentary in interviews by such broadcasters as BBC, Reuters TV, Al Jazeera and APTV, as well as the Japanese networks TV Tokyo, NHK and TBS, and South Korea’s KBS.

Latest from Hans Greimel

Nissan to shut more factories, double planned job cuts after $4.5B net loss

Nissan also is in talks with Mitsubishi and Honda about joint manufacturing in the U.S., where global companies are trying to source more product.

Honda forecasts tariffs will hit profits hard, postpones Canada EV investment

Honda expects operating profit to crater nearly 60 percent in the current fiscal year after being broadsided by U.S. tariffs. The company also will suspend investments in EV production infrastructure in Canada

Import-reliant Mazda braces for U.S. sales decline, withholds outlook on tariffs

While Mazda’s U.S. sales are at risk of slipping into reverse amid the tariff tumult, CEO Masahiro Moro says the import-reliant Japanese carmaker will try to keep global sales in line with last year’s results.

Report: Nissan dials up global job cuts to 20,000 people

Nissan's new plan calls for more than 10,000 personnel cuts, in addition to some 9,000 already planned as part of the carmaker's revival plan, Japanese media report.

Tariffs could force Mitsubishi to revive U.S. output through Nissan deal

Japan’s smallest global automaker is weighing joint production of utility vehicles in one of partner Nissan Motor Co.’s U.S. assembly plants.

Toyota expects $1.2 billion tariff hit in April, May to drive 21% profit drop

Toyota forecasts sales to climb 4.7% to 9.8 million vehicles, led by delivery increases in all major markets, including North America, Europe and Japan.

Foxconn signs first global manufacturer deal with EV for Mitsubishi

Foxconn, the giant iPhone maker, will build a sporty compact crossover for Mitsubishi in Taiwan and export it to other markets including Australia.

Four key risks to watch at Toyota when Koji Sato releases fiscal fourth-quarter earnings

Toyota CEO Koji Sato has largely taken a wait-and-see approach to the U.S. tariff turmoil. When earnings are reported May 8, all eyes will be on the company's latest guidance.

In the shadow of China’s military, Taiwan’s globally critical suppliers keep working

If Russia’s invasion of Ukraine was bad for the auto industry, that conflict might seem like a speed bump compared with the chaos unleashed by a Chinese invasion of Taiwan.

Toyota’s potentially huge supplier buyout targets storied company with quality issues

Toyota Motor confirmed it is considering investment as part of a proposal to privatize Toyota Industries, a storied group company that fell into scandal last year.

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