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Hans Greimel
Asia Editor at Automotive News
hgreimel@crain.com
81-3-3828-9060
Hans Greimel is an award-winning American business journalist and book author who covers Japanese, Korean and other Asian automakers from Tokyo as the Asia editor at Automotive News. Greimel’s coverage of the rise, fall, arrest and escape of former Renault-Nissan Chairman Carlos Ghosn won the national 2019 Folio Eddie Award in the category of Best Series of Articles. The scandal also inspired the book "Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire," cowritten by Greimel and published by Harvard Business Review Press in 2021. As an international reporter, Greimel has reported from 19 countries on four continents. Before joining Automotive News in 2007, Greimel was a foreign correspondent with The Associated Press, with postings in New York, Japan, South Korea and Germany. Greimel’s prize-worthy work includes his coverage of the rise of China’s auto industry, the leadership style of Toyota President Akio Toyoda, Toyota’s unintended-acceleration crisis, the 2011 earthquake-tsunami in Japan and a groundbreaking expose that documented rampant price fixing among Japanese auto parts suppliers. Born near Detroit, Greimel has a bachelor’s degree in political science and philosophy from the University of Michigan and a master’s degree in international affairs from Columbia University in New York. Greimel’s perspective on the global industry is often sought as expert commentary in interviews by such broadcasters as BBC, Reuters TV, Al Jazeera and APTV, as well as the Japanese networks TV Tokyo, NHK and TBS, and South Korea’s KBS.

Latest from Hans Greimel

Hyundai 2nd-gen Nexo hydrogen fuel cell crossover gets big boost in power, range, styling

South Korea’s biggest automaker pulled the wraps on the redesigned alternative fuel crossover April 3 at the Seoul Mobility Show. It will land in global markets this year.

Hyundai Ioniq 6 EV gets even sleeker with refresh; sporty N Line added

Hyundai aims to breathe new life into its slow-selling Ioniq 6 all-electric midsize sedan with a sleek design refresh and the addition of a sporty N Line trim.

Akio Toyoda says size not solution in warning about auto industry consolidation

As the quest for scale ramps up across the industry, Toyota Chairman Akio Toyoda, head of the world’s biggest carmaker, cautions automakers on its pitfalls.

Nissan robotaxi contortions expose self-driving roadblocks for Japan’s automakers

The almost comedic contortions Nissan goes through to make it its driverless robotaxi a reality in Japan underscore the regulatory hurdles facing the country’s carmakers in their race to compete with global rivals in autonomous driving.

Nissan’s next CEO Ivan Espinosa opens up on what makes him tick

Ivan Espinosa tells Automotive News the 2 things he must improve at Nissan, his biggest regret on the job, and what inspired him to join the company – all while giving a deeper glimpse at the man behind Nissan’s metal.

Japan’s automakers brace for ‘significant’ production cuts if Trump tariffs go ahead

Toyota, Honda and Nissan add tariffs as an “emergency agenda” as they race to devise countermeasures to the U.S. tariffs threatened for April 2.

Mazda shifts to ‘lean asset’ mode as new secret weapon in EV age

Mazda plans a new Lean Asset Strategy as a way to do more with less, saving the automaker billions of dollars and helping to slash the investment, manpower and lead time needed for its first in-house battery-electric vehicles.

Foxconn nears EV deal with two Japan companies after collapse of Honda-Nissan talks, report says

Foxconn will work with new Japanese customers to develop electric vehicles, according to a report.

What a difference a year makes, especially for bedraggled Nissan

In this week’s edition of Automotive News, we take a deep look at incoming CEO Ivan Espinosa’s long to-do list at Nissan and the sizable obstacles blocking the Japanese carmaker's road to quick recovery.

Toyota to resume RAV4 output after deadly explosion at supplier

Toyota plans to put the RAV4 back into production from the second shift on March 13 at two assembly plants in Japan after securing parts after a deadly explosion.

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