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Hans Greimel
Asia Editor at Automotive News
hgreimel@crain.com
81-3-3828-9060
Hans Greimel is an award-winning American business journalist and book author who covers Japanese, Korean and other Asian automakers from Tokyo as the Asia editor at Automotive News. Greimel’s coverage of the rise, fall, arrest and escape of former Renault-Nissan Chairman Carlos Ghosn won the national 2019 Folio Eddie Award in the category of Best Series of Articles. The scandal also inspired the book "Collision Course: Carlos Ghosn and the Culture Wars that Upended an Auto Empire," cowritten by Greimel and published by Harvard Business Review Press in 2021. As an international reporter, Greimel has reported from 19 countries on four continents. Before joining Automotive News in 2007, Greimel was a foreign correspondent with The Associated Press, with postings in New York, Japan, South Korea and Germany. Greimel’s prize-worthy work includes his coverage of the rise of China’s auto industry, the leadership style of Toyota President Akio Toyoda, Toyota’s unintended-acceleration crisis, the 2011 earthquake-tsunami in Japan and a groundbreaking expose that documented rampant price fixing among Japanese auto parts suppliers. Born near Detroit, Greimel has a bachelor’s degree in political science and philosophy from the University of Michigan and a master’s degree in international affairs from Columbia University in New York. Greimel’s perspective on the global industry is often sought as expert commentary in interviews by such broadcasters as BBC, Reuters TV, Al Jazeera and APTV, as well as the Japanese networks TV Tokyo, NHK and TBS, and South Korea’s KBS.

Latest from Hans Greimel

Toyota offered help to Nissan after Honda talks collapse, report says

When merger talks between Nissan and Honda ended in February, a Toyota executive contacted Nissan to see how the world’s biggest automaker might help its troubled rival, a Japanese media report says.

$11 billion tariff tsunami poised to wash over Japanese automakers looking to boost U.S. output

Toyota, Honda and other Japanese automakers are bracing for big expenses from the Trump administration’s import taxes. Here’s a company-by-company breakdown.

How Ivan Espinosa’s shock therapy aims to restart Nissan ‘heartbeat’

Nissan's restructuring plan unveiled by new CEO Ivan Espinosa came six weeks after he was tapped to do what his predecessor couldn’t: Make hard decisions and deep cuts.

Honda to move some U.S. CR-V output to Canada, saving jobs

Honda made the CR-V announcement at the same time it said it was postponing a Cnd $15-billion EV investment in Ontario for two years.

Subaru rethinks electrification, braces for $2.5 billion tariff impact

The pace of Subaru’s EV rollout and the amount of money it plows into the technology is under review as the company braces for sliding sales and withholds earnings guidance.

Nissan to shut more factories, double planned job cuts after $4.5B net loss

Nissan also is in talks with Mitsubishi and Honda about joint manufacturing in the U.S., where global companies are trying to source more product.

Honda forecasts tariffs will hit profits hard, postpones Canada EV investment

Honda expects operating profit to crater nearly 60 percent in the current fiscal year after being broadsided by U.S. tariffs. The company also will suspend investments in EV production infrastructure in Canada

Import-reliant Mazda braces for U.S. sales decline, withholds outlook on tariffs

While Mazda’s U.S. sales are at risk of slipping into reverse amid the tariff tumult, CEO Masahiro Moro says the import-reliant Japanese carmaker will try to keep global sales in line with last year’s results.

Report: Nissan dials up global job cuts to 20,000 people

Nissan's new plan calls for more than 10,000 personnel cuts, in addition to some 9,000 already planned as part of the carmaker's revival plan, Japanese media report.

Tariffs could force Mitsubishi to revive U.S. output through Nissan deal

Japan’s smallest global automaker is weighing joint production of utility vehicles in one of partner Nissan Motor Co.’s U.S. assembly plants.

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