VW, riding a streak of 6 straight quarterly U.S. sales gains, previously said it would maintain current pricing on new models through May.
Volkswagen hopes its new Tiguan expands the nameplate's reach in the U.S.
The redesign of VW's bestseller in the U.S. arrives amidst tariff uncertainty, executive departures and an increasingly competitive segment.
One of the most iconic marketing vehicles is going racing.
Hein Schafer, a well-regarded executive among VW's U.S. retail network, had been in the role since January 2023.
Subaru of America's new CEO has significant experience in the U.S.
When Honda said it would be building an auto factory in Indiana, Roxanna Metz jumped at the opportunity.
The auto industry grabbed Coco Hernandez-Navarro's attention at a young age.
Heike Scheuble has been familiar with Mercedes-Benz from a young age. Her career with the automaker now spans four decades.
Wendy Bauer was first introduced to the automotive industry as an engineering student.