Audi CEO Markus Duesmann shares his plan for the automaker's EV shift, outlines what the company is doing to offset microchip shortages and explains why Europe needs to invest more in software and battery development in an interview with Automotive News Europe.
To remain competitive, Brembo Executive Deputy Chairman Matteo Tiraboschi says the company has to grow through aquistions in key areas, but he has given up on his goal of doubling annual revenue to 5 billion euros. He outlined his new plan in an interview with Automotive News Europe.
Daimler CEO Ola Kallenius is bullish because he says the Mercedes maker "will chase the value crown and not the volume crown," resulting in strong profits despite challenges such as the pandemic and the chip shortage. He outlines his plan in an interview.
STMicroelectronics, one of Europe's largest semiconductor makers, has been challenged by unexpectedly high demand for microchips, particularly from automakers and suppliers. ST boss Jean-Marc Chery warns that the shortage will last until 2022, although automakers should get some relief in the second half of this year, he told Automotive News Europe.
Hyundai Europe boss Michael Cole wants to boost the automaker's market share in 2021 by continuing to dodge large-scale production disruptions from the global microchip shortage and by rapidly expanding its lineup of electrified cars, he told Automotive News Europe.