The designers of Hyundai's Kona took inspiration from Spartan helmets when devising the brand's small crossover. And even though the Kona will appear small when sharing the road with bulky SUVs, Hyundai wanted it to have a presence, like an English bulldog.
Amazon has launched Amazon Vehicles, a car research portal where consumers will have access to vehicle detail pages and reviews of thousands of new and classic cars, while being able to upload photos and videos of their own rides. Amazon has been steadily carving out a spot in the automotive space.
BMW UK, looking to entice Facebook users into requesting test drives and brochures, knew that it needed to speed up its lead submission process in a recent mobile campaign. It did this with the help of Facebook's Lead Ads tool.
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad -- its first Super Bowl ad in four years -- on a popular U.S. TV news program.