Lexus is readying a crossover concept that it's calling a new "flagship," perhaps mimicking a move with its car lineup where it created the new LC flagship coupe priced above $100,000. The concept will debut at the Detroit auto show next month.
The RX is Lexus' top seller and the best-selling luxury vehicle in the U.S., but dealers have clamored for a family-friendly version for years. The 2018 RX L is stretched at the rear and goes on sale in December, a key month for Lexus.
Toyota will unwrap a small crossover concept vehicle at the Los Angeles auto show geared toward outdoor enthusiasts and urban dwellers. It will be the third crossover concept introduced this year based on the company's new modular platform.
Lexus, aiming like many automakers to pump some excitement into the lackluster car market, is giving the redesigned LS 500 flagship sedan some sporty bells and whistles just months after its introduction at the Detroit auto show.
Toyota is investing $35 million in a research program to identify advanced battery materials and fuel-cell catalysts for zero-emission vehicles. Research projects will include collaborations with three U.S. universities and a UK-based materials science firm.