As automakers continue their digitalization efforts, more focus is shifting to the development of in-car applications and subscription services in the hopes of creating lucrative additional revenue streams.
By offering paid apps -- either by third parties or developed in-house – via a subscription or on pay-as-you-go basis, automakers believe they can develop a closer relationship with customers after they purchase the vehicle while simultaneously further monetizing their end product.
In 2021, Ford Motor projected the global market for connected functions such as the company's BlueCruise driver-assist technologies, new features and upgraded software content could top $20 billion by 2030.
GM Senior Vice President of Innovation and Growth Alan Wexler has also expressed confidence in his company's ability to develop an ecosystem of apps that would lead to annual revenue generation by 2030 on par with companies such as Netflix and Peloton, meaning up to $25 billion.
The company's OnStar service currently has about 4.2 million paying subscribers.
Stellantis, meanwhile, plans to generate 20 billion euros in software-related revenue by 2030 from services and subscription.