BMW News
Luxury brands have grabbed a larger share of the U.S. new-vehicle market in recent years as affluent households maintained spending, though tariffs will push prices further out of reach of consumers.
BMW will adopt AI cockpit technology from Alibaba-backed Banma for its upcoming models tailored for the Chinese market.
BMW, Mercedes and Audi are seeking ways to bypass Trump’s punishing 25 percent tariffs on Canada and Mexico.
Nearly a quarter of MyBMW App users rely on Huawei devices in China.
BMW CEO Oliver Zipse said the €1 billion provision in the group’s earnings was “conservative,” with possible further tariffs to come from the European Union and U.S.
BMW veteran Joachim Post succeeds Frank Weber as the automaker's top engineer.
BMW said it would "price protect" the Mexican-buit 3 Series sedan and 2 Series coupe until May for U.S. customers, The Wall Street Journal reported.
BMW will introduce a next generation of the 3 Series with an internal combustion engine in parallel with its Neue Klasse electric version of the midsize family, according to a report.
Electrification — notably gasoline-electric hybrids — is becoming more of a viable option for U.S. consumers looking for value, safety, reliability and performance in a new car or light truck.
BMW was planning to shift Mini's plant in Oxford to all-EV production from 2030 onward, a timeline that’s now called into question by the decision.
