Chery Automobile Co
SUV-focused subsidiaries Omoda and Jaecoo to add four new models by 2026 while expanding drivetrains and entering new markets.
Jaguar Land Rover aims to turn around its Chinese business with the new Freelander brand that will use Chery technology.
Chery will have more brands – Chery, Omoda, Jaecoo, Exlantix, Lepas, Jetour and iCaur – on sale in Europe than Renault Group and BMW Group combined by next year.
Chery has big plans for humanoid robots made by its Aimoga division. At the Shanghai auto show, the robots were an integral part of Chery's event presence.
MG, Jetour, Chery and Great Wall aim to gain from China’s love of rugged, boxy-looking off-roaders that resemble the Land Rover Defender and Ford Bronco.
The plant would build cars for Chery's new volume brand, Lepas. Chery confirmed talks for production in Germany were underway, without naming Volkswagen.
Lepas joins Tiggo, Omoda and Jaecoo on Chery's T1X platform. An SUV-focused range will include a small electric model, two compact SUVs and a midsize SUV.
Exlantix will start in EV-friendly Northern Europe countries with two large models, the ES sedan and ET SUV.
Chery is the fastest growing Chinese automaker in Europe and has seen most of its growth from gasoline models. It is hoping to boost sales with the Omoda 9 plug-in hybrid SUV.
China’s car market has undergone dramatic changes in recent years, with domestic automakers gaining ground on foreign rivals amid the market’s rapid shift to electrified vehicles. So who's winning?
