Polestar News
Polestar has also scaled back its presence in China and is expanding in Europe and the U.S. in a bid to boost its sales.
Rick Bryant, Polestar North America's operations chief and a Volvo Cars veteran, will take the top job overseeing the U.S. and Canada markets.
Trump’s tariff tweaks; B.C. unplugs EV rebates; and Magna’s autonomous vehicles. Plus, Country Manager at Polestar Canada Hugues Bissonnette talks about targeting Tesla drivers with enticing rebates, discusses tariffs, and speaks about the road to electrification.
Polestar joins other automakers including Stellantis, GM and Volvo in pulling their forecasts on warnings of profit and revenue hits.
Automakers have struggled to tally the impact of the tariffs as the Trump administration continues to change its position, following up initial threats of tough levies with caveats, exemptions and delays.
Polestar CEO Michael Lohscheller said the automaker, which is part of billionaire Li Shufu’s auto empire, has decided on a different setup in the world’s largest auto market.
Previously, the EV maker’s Polestar Spaces would provide potential customers information, but then they were asked to make an online order.
Hugues Bissonnette, head of Polestar Canada, said the company will leverage new product and a freshly expanded sales network to keep up momentum.
Volvo expects price cuts to come as EV demand remains weak and automakers brace for European and U.S. tariffs on electric cars made in China.
Combined registrations for MG, Smart, Polestar, Great Wall Motors and BYD fell by 24 percent last year. The decline was due to high prices and low brand recognition.
