Porsche News
Trump’s 25 percent tariff could wipe out around a quarter of Porsche and Mercedes’ projected 2026 operating earnings, Bloomberg estimates.
Luxury brands have grabbed a larger share of the U.S. new-vehicle market in recent years as affluent households maintained spending, though tariffs will push prices further out of reach of consumers.
The decision follows a €20 billion ($21.6 billion) after-tax loss at Porsche SE because of impairments on its holding of VW stock.
The holding company is said to mull lowering its VW stake to free up capital for other investments. It currently owns 31.9 percent of VW's equity and 53.3 percent of its voting rights.
It's pretty simple to report which brands do well in J.D. Power's automotive surveys, but sometimes the more compelling stories are found at the bottom of these reports.
The automaker will invest nearly $1 billion in combustion models as it simultaneously braces for Trump tariffs and sidesteps a price war in China.
One factor is service bay capacity is 'less of a concern,' leading to positive results in the J.D. Power study.
The electrified compact crossover is planned as the Macan goes electric-only next year.
Porsche will add a new Macan-sized SUV with a combustion engine and will develop combustion-engine and plug-in hybrid versions of the Cayenne large SUV and Panamera large sedan “well into the 2030s."
Porsche is facing trade tensions, pressure from China and high investment costs in combustion-engine technology, all of which are weighing on margins.
