Seat News

Coverage of VW Group's Spanish mass-market brand
VW’s Cupra brand says U.S. launch plans on track despite Trump’s tariff threat

Cupra still plans to enter the U.S. by 2030, CEO Wayne Griffiths said, potentially in partnership with Penske Automotive Group.

March 14, 2025 12:26 PM
VW’s Seat warns jobs at risk unless EU lowers tariff on China-built SUV

EU tariffs on Tavascan SUVs imported into Europe from China will cost VW Group's Seat/Cupra business millions of euros this year, forcing the Spanish subsidiary to lay off 1,500 workers, Seat CEO Wayne Griffiths said.

February 07, 2025 12:50 PM
Suppliers to the new Cupra Terramar

Production of the midsize SUV from the VW Group subsidiary is expected to peak in 2025.

November 25, 2024 09:14 PM
EU tariffs on Chinese EVs will not lead to price rises — for now

MG, BYD and VW's Cupra say they will not increase prices on EVs they export to Europe from China even after EU countries approved punitive tariffs.

October 07, 2024 09:58 AM
Cupra Terramar

The Cupra compact SUV will be available in one gasoline version, two gasoline mild-hybrids and two plug-in hybrid versions, with the majority of sales expected to be of the plug-in hybrid version.

Last Updated
September 04, 2024 06:13 PM
VW's Cupra sets 'ambitious' sales target for Terramar SUV

Cupra aims for 70,000 annual sales of the Terramar, its third compact SUV after the Ateca and Formentor.

September 04, 2024 06:12 PM
VW's Cupra brand 'at risk' from planned EU tariffs, CEO says

Without Tavascan sales, Cupra would miss EU-mandated CO2 reduction targets and so face heavy fines, with a possible impact on employment at its base in Spain, the brand's CEO, Wayne Griffiths, said.

September 03, 2024 12:52 PM
VW Group profit falls on restructuring charges, lower deliveries

At VW's so-called core group, which consists of the VW, Skoda and Seat brands, profitability dropped to 5 percent.

August 01, 2024 06:14 AM
VW's Cupra brand targets higher sales with face-lifted Formentor, Leon

VW Group’s newest mainstream brand has found success with sportier models such as the Formentor.

May 02, 2024 11:03 AM
VW's Seat brand to build cars 'until the end of the combustion era,' CEO says

Wayne Griffiths, CEO of Seat/Cupra, said the brand would investigate electric options as it launched new PHEVs and gasoline models. VW Group said last year that Seat would focus on mobility, casting doubt on its future.

March 22, 2024 01:29 PM
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