Subaru News
The pace of Subaru’s EV rollout and the amount of money it plows into the technology is under review as the company braces for sliding sales and withholds earnings guidance.
Motor Intelligence estimated April’s seasonally adjusted, annualized sales rate at 17.3 million — only behind March’s 17.8 million, which had been the highest in four years.
U.S. light-vehicle sales are projected to rise 4.6 percent to 15 percent in April, forecasters say, as consumers lock in prices poised to rise in coming months as tariffs take a toll on supply and selection.
The Trailseeker will be Subaru’s second EV in its U.S. lineup when it arrives in 2026.
The freshened 2026 Subaru Solterra’s range is boosted to an estimated 285 miles.
The seventh-generation Outback sheds its wagon-like exterior.
Stellantis has restarted production at its minivan plant in Canada, and Nissan North America is suing a New Jersey dealership and its floorplan lender.
Trump’s latest tariff threat; CADA’s safety standards plan; and the Conservatives target the ZEV sales mandate. Plus, Subaru Canada CEO Tomohiro Kubota talks tariffs, production, new product and more.
While Subarus imported to Canada from the U.S. face tariffs, vehicles shipped to Canada from Japan avoid added levies as part of a free-trade deal.
The Outback-sized, two-row electric crossover will become the brand’s second EV in the U.S.
