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LANCIA NEEDS LYBRA TO REVERSE SALES SLIDE

LC
By:
Luca Ciferri
March 29, 1999 05:00 AM

TURIN - Lancia's long-awaited replacement for the Dedra goes on sale in September with a clear mission: to revive the Lancia brand in the same way that the 156 has revitalized Alfa Romeo.

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