FIAT HOPES LYBRA WILL FIX LANCIA'S `CONFUSED' IMAGE

By:

Wim Oude Weernink & Luca Ciferri

July 05, 1999 05:00 AM

VENICE - Fiat Auto is counting on the new upper-medium range Lybra to lead the recovery of its Lancia brand.

Featured Stories

Our list of 100 Leading Women in the North American Auto Industry

Our 100 Leading Women for 2025 are visionaries, problem-solvers and catalysts for change. The fact that they are women matters deeply, but it is not the whole story. They are here because of what they do — and how well they do it.

Suppliers

How humanoid robots could help auto manufacturers fill plant capacity

Toyota tops supplier relations survey, GM gets highest-ever score amid trade, EV uncertainty

Luc Donckerwolke, designer of many languages, recognized with AN Centennial Award

100th Anniversary

By:

Luca Ciferri

Luc Donckerwolke, designer of many languages, recognized with AN Centennial Award

Latest News

Zeigler Auto Group adds Ferrari dealership to lineup

Luc Donckerwolke, designer of many languages, recognized with AN Centennial Award

Highest-paid CEOs in metro Detroit

Live updates on tariffs: Japanese automakers expect $11 billion loss; U.S. vehicle affordability hurt

Staying current is easy with newsletters delivered straight to your inbox.

See More in Newsletters

Guest commentary: For Akio Toyoda’s sake, he must listen to Toyota’s dissatisfied shareholders and reform strategy

Top 5 stories of the week: Women in auto; Birchwood’s latest buy; GM improves profit; more

Staying current is easy with newsletters delivered straight to your inbox.