Subscribe
Newsletters

The little car that could

Roger Penske, left, surprised Dieter Zetsche with the number of Smart ForTwos that were sold in the US.
DT
By:
Diana T. Kurylko
February 02, 2009 05:00 AM

DETROIT -- Was it Roger Penske’s golden touch that sold so many Smart microcars in the US last year, or the right product at a time when consumers crave fuel economy?

Featured Stories

Dealerships prepare for pre-tariff sales onslaught
Dealerships prepare for pre-tariff sales onslaught
Automakers warn new Trump tariffs will boost costs, cut sales
Automakers warn new Trump tariffs will boost costs, cut sales
Stellantis launches mobile service as customer retention tool
Stellantis launches mobile service as customer retention tool
Dealership buy-sell database updates: Details on 11 deals across 10 states
Dealership buy-sell database updates: Details on 11 deals across 10 states

Latest News

Live updates on tariffs: Industry works to minimize disruption
Dealerships prepare for pre-tariff sales onslaught
Automakers warn new Trump tariffs will boost costs, cut sales
Top 5 Canadian auto stories this week: Trump auto tariffs; Tesla payments frozen; more
Staying current is easy with newsletters delivered straight to your inbox.

See More in Newsletters

Guest commentary: For Akio Toyoda’s sake, he must listen to Toyota’s dissatisfied shareholders and reform strategy
Top 5 stories of the week: Women in auto; Birchwood’s latest buy; GM improves profit; more
Automotive News Europe awards the 2024 Eurostars
Top 5 stories of the week: Northvolt woes; Alpha’s big buy; all-stars; and more
Staying current is easy with newsletters delivered straight to your inbox.