Volvo Car Corp. has promoted China manufacturing boss Lars Danielson to its top job in the key market, where the automaker plans a major sales push this decade.
The 63-year-old Swede starts his new job today, replacing Freeman Shen, who will assume other duties at Volvo. Danielson reports to Volvo CEO Hakan Samuelsson.
As senior vice president of China operations, Danielson must make sure Volvo takes steps to meet its target of boosting China sales to 200,000 by 2020 from 41,989 last year.
Danielson's appointment comes as Volvo is pushing to boost deliveries in the region through the introduction of local output and a wider model lineup. Chinese expansion is at the heart of the automaker's plan to invest as much as $11 billion into the company globally by 2016.