LONDON -- Audi has opened the second of 20 planned digital showrooms designed to impress urban customers with an interactive experience that goes well beyond the standard dealership fare of brochures and machine coffee.
The new Audi City in Beijing follows last year's opening of the inaugural London showroom, and keeps to the same format by letting customers view configured cars on floor-to-ceiling screens but reducing traditional dealer functions such as the test drive. Audi's "real-life cyberstores" are also being rolled out by its two biggest rivals.