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Audi, BMW, Mercedes look for edge with virtual showrooms

Customers at the Audi City store in London can interact with the digital image of their car by opening the trunk and doors. (Abdruck fuer Pressezwecke honorarfrei)
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By:
Nick Gibbs
March 14, 2013 05:00 AM
NEW PRODUCT

This story is from the new issue of the Automotive News Europe monthly e-magazine, an exciting new product resulting from the combination of our quarterly print magazine and our Global Monthly e-book. You can download the new issue as well as past issues by clicking here.

LONDON -- Audi has opened the second of 20 planned digital showrooms designed to impress urban customers with an interactive experience that goes well beyond the standard dealership fare of brochures and machine coffee.

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