Peugeot CEO outlines plan to boost profit

Rather than adding a near-premium subbrand or a dedicated upscale model line, Peugeot will squeeze more profits out of its lineup by adding higher-end versions to each model line. Peugeot CEO Maxime Picat also has great expectations for the new 308 compact hatchback, which he says has a better residual value than the segment's leader, the Volkswagen Golf. Picat spoke with Automotive News Europe Editor Luca Ciferri.