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Fiat brand will never again be a mass-market player in Europe, Marchionne says

Fiat will focus on potentially high-profit models such as the 500X, shown.
Sr
By:
Staff report
March 04, 2015 05:00 AM

GENEVA -- The Fiat brand will never again be the mass-market marque it once was in Europe, Fiat Chrysler CEO Sergio Marchionne said.

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