Premium automakers continued to push volume rivals out of profit-rich niches such as coupes and convertibles last year. Europe’s total coupe sales grew by 6.9 percent to 150,160 units, but all of the growth came from premium brands. The result is that premium automakers controlled two-thirds of the niche in Europe.
In the convertible segments, premium automakers were flat at 81,361 units in 2014, while volume brands declined 20 percent to 65,739 units. That means premium convertibles outsold volume convertibles for the first time since Automotive News Europe and JATO Dynamics started tracking the segments in 2003.