Mercedes-Benz will give Geneva auto showgoers a glimpse of its first pickup that's due to go on sale in Europe toward the end of the year.
The automaker will debut the Concept X-Class at the show on March 7, the first public outing for the vehicle after Mercedes unveiled it to journalists in October.
The midsize vehicle will target families, outdoor enthusiasts and commercial customers. The production car will be revealed in summer, a Mercedes spokesperson said.
Mercedes will show two concepts for the vehicle. The first called the Stylish Explorer is styled like a road-going SUV with bigger wheels and sleek bodywork, while the second call the Powerful Adventurer accentuates off-road toughness with chunky tires and plastic protectors on the wheel arches.
The pickup is based on the Nissan Navara and will be built for European sales in Nissan’s factory in Barcelona, Spain. Renault’s forthcoming Alaskan, also based on the Navara, will be built in the same plant.
The Mercedes pickup will be positioned just above the Volkswagen Amarok pickup in terms of pricing. The UK is Europe’s biggest market for midsize pickups, figures from market analyst JATO Dynamics shows.
Mercedes has said that Europe, Latin America, South Africa, and Australia will be key markets for the model. Besides Barcelona, the pickup will also be built in a Renault plant in Argentina for south American markets.