Rebecca Lindland, senior analyst for Kelley Blue Book, questions whether Cadillac should remain in Europe after GM’s mass market exodus.
“I don’t know the benefits of keeping Cadillac there,” she said. “Any time brands like Bentley [2,676 vehicles sold in 2016] or Ferrari [3,610] outsell you, that’s not a positive.”
She added: “I can better understand keeping Corvette and Camaro -- those types of American cars -- more than Cadillac.”
GM said it sold just more than 1,800 Corvette and Camaro cars in Western Europe last year.
Cadillac’s European lineup includes the ATS compact sedan and coupe; CTS midsize sedan; CT6 full-size sedan; XT5 midsize crossover; and Escalade full-size SUV. The ATS-V and CTS-V high-performance versions also are available.
GM’s plans to remain in Europe with the Chevrolet sporty cars and Cadillac are similar to its plans for Russia, which included focusing on the premium market with Cadillac.
The brand’s current lineup in Russia includes the CTS/CTS-V, XT5 and Escalade/Escalade ESV.