Ford's LCV leader details strategy

Ford claims brand leadership over PSA Group in Europe's van segment because of the popularity of its four-vehicle Transit model range, which includes everything from the Fiesta-size Transit Courier to the 2-ton Transit. Ford also leads the growing 1-ton pickup segment with its Ranger. Last year, just over a quarter of the brand's 1.36 million sales in the region were light commercial vehicles, a rise of 7.2 percent from 2016. The division is led by Dutchman Hans Schep, who was promoted to the position in 2016 after heading Ford’s marketing team in Europe. He spoke with Automotive News Europe Correspondent Nick Gibbs.