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How PSA turned around Opel, GM's German castoff

In contrast to the flybys of GM executives, PSA's Tavares made a six-hour inspection tour on his first official visit to Opel in Ruesselsheim.
TM
By:
Tami Maximiliane Holderried Christoph Rauwald Ania Nussbaum
August 29, 2018 05:00 AM

The giant Opel factory in Ruesselsheim, an industrial city a half-hour's drive west of Frankfurt, appears little changed from last summer: Employees still wear "We are Opel" T-shirts and spend their days building Insignia sedans and Zafira minivans. One thing, though, is dramatically different: The cars that roll off the end of the line are sold at a profit.

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