VW Group's new N.A. boss looks to repeat Audi success

Scott Keogh has overseen Audi's rise into a premium powerhouse over the past 12 years. (BLOOMBERG)

October 15, 2018 05:00 AM

When he takes over as president and CEO of Volkswagen Group of America on Nov. 1, Scott Keogh's commute to his Herndon, Virginia, desk will change by two extra flights of stairs.

Featured Stories

Ford tells dealers it might raise prices in May if tariffs continue

Live NY auto show updates: Genesis reveals its elegant take on an overlander

Dealerships adopt ‘business as usual’ mindset amid tariff uncertainty

Sen. Bernie Moreno: Tariffs ‘will be a blip’ industry ‘won’t remember’

Latest News

Michigan supplier to close plants, lay off 188 workers

Two suppliers honored for collaborative innovation with Audi and Stellantis

Ford tells dealers it might raise prices in May if tariffs continue

Tariffs, car pricing and shopper trends from the New York auto show

Staying current is easy with newsletters delivered straight to your inbox.

See More in Newsletters

Guest commentary: For Akio Toyoda’s sake, he must listen to Toyota’s dissatisfied shareholders and reform strategy

Top 5 stories of the week: Women in auto; Birchwood’s latest buy; GM improves profit; more

Automotive News Europe awards the 2024 Eurostars

Top 5 stories of the week: Northvolt woes; Alpha’s big buy; all-stars; and more

Staying current is easy with newsletters delivered straight to your inbox.