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Urus boosts Lamborghini, but challenges lie ahead

About 70 percent of Urus customers are new to Lamborghini. Meet the boss
November 19, 2018 05:00 AM

Lamborghini expects to post record vehicle sales in 2018 for the eighth consecutive year. The Urus, the Italian supercar maker's first modern-era SUV, is giving the Volkswagen Group-owned company a big boost. But Lamborghini faces challenges, such as embracing electrification, adding a fourth model to push annual sales beyond 10,000 units and reducing waiting times for the Urus. Lamborghini CEO Stefano Domenicali was interviewed by Automotive News Europe Associate Publisher and Editor Luca Ciferri.

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