Alfa Romeo CEO's 'passion for brand' could be key to reviving its fortunes

Alfa Romeo CEO Jean-Philippe Imparato takes the wheel of a Giulia GTA at the brand's Balocco proving grounds. (Simon Palfrader)

April 24, 2021 04:37 AM

MILAN -- Alfa Romeo's new CEO, Jean-Philippe Imparato, said his passion for the Italian sports-car brand led him to accept what could be the toughest role of his career.

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